Doing Business in Europe (Marketing / Market Entry), Short Course | Hanze University of Applied Sciences, Groningen | Groningen, Netherlands
Studyportals
Short On Campus

Doing Business in Europe (Marketing / Market Entry)

17 days
Duration
1250 EUR/full
1250 EUR/full
Unknown
Tuition fee
Unknown
Apply date
Unknown
Start date

About

​​Are you curious about how doing business works in the European Union (EU)? And in particular how marketing works in culturally diverse Europe? Then the Doing Business in Europe – Marketing/Market Entry Summer School course, offered by Hanze University of Applied Sciences, is the right fit for you. Welcome to the exciting world of European business!

Overview

Various Hanze UAS schools with a focus on business have joined forces to develop the programme Doing Business in Europe. This first-class Summer School takes you on a journey through the European world of business. In order to provide the broadest of information, the programme covers general and specialized subjects, covering the full range of international business topics. The classes are combined with extensive social activities and business trips to multinationals.

The course focuses on topics related to international business and marketing and on how to apply this to specific EU countries. The course is perfect for internationally oriented students who'd like to find out more about the functioning of the EU and how this affects the way business is done in its member states.

Programme Structure

Upon finishing the programme, you will be able to:

  • Understand the multifaceted world of European business
  • Explain and apply various marketing and market entry theories used in business in Europe
  • Discuss the complex legal, political and financial nature of the European Union
  • Reflect on the cultural differences that make Europe so diverse
  • Apply relevant sales and intercultural skills as well as market entry techniques in the context of doing business in Europe
  • Write and present a market entry plan for penetrating a European market

Key information

Duration

  • Full-time
    • 17 days

Start dates & application deadlines

Credits

6 ECTS

Delivered

On Campus

Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

Tuition Fee

To always see correct tuition fees
  • International

    1250 EUR/full
    Tuition Fee
    Based on the tuition of 1250 EUR for the full programme during 17 days.
  • EU/EEA

    1250 EUR/full
    Tuition Fee
    Based on the tuition of 1250 EUR for the full programme during 17 days.
  • The tuition fee is €1250. With housing, transportation and added extras, the total cost of the Summer School will be between €2000 and €2750.

Living costs for Groningen

750 - 1000 EUR /month
Living costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Other interesting programmes for you

Our partners

Doing Business in Europe (Marketing / Market Entry)
Hanze University of Applied Sciences, Groningen
Doing Business in Europe (Marketing / Market Entry)
-
Hanze University of Applied Sciences, Groningen

Wishlist

Go to your profile page to get personalised recommendations!