Short Course Business Context and Strategic Environment

Middlesex University Summer School

Tuition fee:
  • € 850 / Module (EEA)
  • € 2,200 / Module (Non-EEA)
Start date: May  2014
Credits: 30 ECTS
  • English
Delivery mode: On Campus
Educational variant: Full-time
Entry level: Highschool

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The module aims to provide an integrated view of internal and external business environment of organisations and to serve as an introduction to strategic analysis. The module also aims to evaluate elements of complexity in the business environment and to begin exploration of contemporary issues in business and management in preparation for more advanced study at level 3.

Middlesex Summer School also offers this course as part of a Package Programme, combining academic study with an exciting social programme and accommodation. There are different package options, three or five week programmes, with either 15 or 30 credits. For more information please visit the school website.



* The nature, type and classification of business organisations
* Stakeholders and decision-makers
* Business ethics and the social responsibility of organisations
* External business environment
* Industry, markets and competition
* Internal business environment
* Culture and its impact on business organisations
* The impact of technology and innovation
* Globalisation and international business
* Strategic analysis, choice and implementation
* Internal and external business imperatives

Learning, Teaching and Assessment Strategy:

The module relies upon a variety of learning and teaching techniques to achieve its aims including lectures, independent and guided research, online activities, case studies, seminars, texts and discussion.

The lectures will set the scene for the major themes of the module and provide the framework for independent and guided research into specific topics. Online exercises, case studies, and seminar discussions will explore a variety of concepts and issues in depth and provide guidance for the assessments.

Ongoing formative feedback will be provided following in-class, online and other learning activities such as mini assignments specifically designed to provide guidance, practice and feedback.

Students are expected to participate in a minimum of 80% of all learning activities.

Assessment Scheme

Assessment will comprise four components:

* Assignment 1:

Research-based essay (20%) submitted in learning week 28.
An essay evaluating the ways in which a given organisation fulfils its ethical and social obligations, based upon corporate information and independent sources.
(Learning Outcomes 3, 4 5, 6, 7 and 9)

* Assignment 2:

Group report (40%) submitted in learning week 33.
A written report (approximately 2500 words) on the business environment of a given organisation identifying and analysing in appropriate depth key factors and issues. Groups will be required to monitor and report on teamwork. (Learning Outcomes 1, 2, 4, 5, 6, 7 and 8)

* Assignment 3:

Online quiz (40%) learning week 36.
One online multiple-choice quiz (20% each) assessing fundamental knowledge and understanding of the breadth of the syllabus. Learning outcomes 1, 2, 3, 4 and 5.


Students should have a basic understanding of business terminology and principles (Middlesex students: with Programme Leaders permission)

All courses (except Spanish and French options) are taught in English and require TOEFL 550 (IELTS 6.0) or the equivalent if English is a second language.

English Language Requirements

IELTS band: 6
TOEFL paper-based test score : 550

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