Description

Contents

Part 1 : Planning the channel & retail strategy

· Kick off - The changing channel and retail landscape

· Channel environment evaluation - Competitive Analysis fundamentals

· Shopping Insights and Consumer beahviour analysis

· Market segmentation and targeting

· Positioning & Retail Branding Fundamentals

· Marketing planning

Part 2 : Defining and delivering the retail value proposition

· Key issues in product assortment and category management

· Private label fundamentals: what they are and how to manage them successfully

· Retail pricing policies and sales promotion fundamentals

· Communication and brand management

· In store marketing: merchandising, shopping experience

· Managing sales excellence in a retail environment

· CRM and Loyalty programs: principles and tools

Part 3 : Retail organization, back end & performance management

· HR organization fundamentals

· Principles of buying in a retail environment

· Logistics and operation fundamentals

· Retail Finance and accounting fundamentals: methods and tools

· Competitive performance analysis and management

Part 4 : New frontiers in retail management

· How Corporate Social Responsibility is changing retailers' ways of doing business

· New technologies and IT in Retail- E-tailing

· Channel partnership management

· Retail seminars: what's new from the industries

Scholarships: selective facilitated access to the executive education Thanks to IBM Main Sponsor of the Academy a few enrolments will be available at a 50% reduced fee, while they last. An internal Committee will be in charge to evaluate all the applications upon specific discretional, meritocratic criteria.

Internships: the Retail Managers In company Experience Following the program, SDA Bocconi with the sponsors participation, will offer some facultative in companys experiences with about 3 months long internships. They will be assigned and made available after the end of classes and a selection process.

Requirements

The program is designed for newly graduated people and/or young executives geared towards positions in national and international distribution companies. It is also extremely useful for all those who have or are about to have trade-marketing and retail-channel management positions in manufacturing/services companies.