Certificate Retail Manager

SDA Bocconi School of Management

Tuition fee:
  • € 3,100 / Year (EEA)
Start date: October  2014, January  2015
Languages:
  • English
Location:
Delivery mode: Blended
Educational variant: Full-time

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Description

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Empower your role in the distribution challenge
5 days in face-to-face + 2 days in distance learning (= 8 online sessions)

Mumbai Edition

* December 2014, 1st - 5th

Milan Edition

* January 2014, 27th - 31st

Objectives
Retail landscape is becoming more and more challenging. Retailers need managers with sector-specific competences to excell in the competitive arena.

The programme examines the mechanisms, models, instruments, and essential innovations to provide an in-depth understanding of the moderm distribution and how it needs to be managed. With a world-class format and mix of content, participants in the Retail Manager course will have a unique educational experience of international scope, acquiring a comprehensive array of skills to meet management challenges in retail companies, as well as in manufacturing and services companies involved in the development and management of distribution channels.

Contents

Retail strategy

- Analysis of the evolving retail environment
- Understanding the customer: shopping behavior analysis
- Market segmentation
- Targeting
- Positioning

Retail value proposition

- Retail communication & branding
- Private label management
- Assortment and category management
- Pricing policies and sales promotion
- In store marketing: merchandising & shopping experience
- CRM and loyalty management

Implementation & control

- HR organization fundamentals
- buying principles
- logistics & operation management
- retail finance & accounting principles
- competitive performance analysis

New frontiers of retail management

- How CSR is changing retailers' ways of doing business
- New technologies in the store
- channel partnership management
- Retail seminars and tours: what's new from practitioner
- e-tailing & multichannel integration

Requirements

The program is designed for:
- middle managers who have or are about to have trade-marketing and channel-management positions in manufacturing/services companies as it allows a deep understanding of their clients needs and behaviors.
- talent managers and/or young executives geared towards positions in national and international retailers

Funding

Scholarships: selective facilitated access to the executive education for talents
Thanks to IBM, main sponsor of the Channel & Retail Academy, some enrollements will be available at 50% or greater reduced fee. A committee will evaluate the applications upon several meritrocratic criteria.
If you want to apply for a scholarship send your CV and a motivation letter to the program coordinator.

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