|Application deadline:||15 May 2013|
|Tuition fee:|| |
|Start date:||July 2014|
|Credits:|| 6 ECTS |
|Duration full-time:||15 days|
|Delivery mode:||On Campus|
A three-week dive into European business life. Deal with intercultural differences in a business setting, and work on case studies in the Netherlands and Italy. The course European Business Skills offers theoretical background, but especially a practical approach to the skills needed in a European business setting. How do you prepare your marketing strategy for entering the German market? What can you expect in a first meeting with Spanish prospects? What do you need to know about the family business tradition in Italy? And, of course, how do you deal with the Dutch?
This course offers you two case studies in the food and agribusiness, both in the Netherlands and in a southern part of Europe: week 2 of this programme will take place in Italy.
Study load: Approximately 100 contact hours.
Participants will have increased their knowledge of and the skills needed to understand the challenges of operating in a European business setting, will have an overview of current trends and hot topics, and will have experienced their own strengths and weaknesses in assignments and case studies where they are asked to analyse and solve problems, and focus on the implications of theory for real-life.
Target group: The programme offers a strong practical orientation on business skills. Participants should be able and willing to step outside the world of books into what theories imply for real-life situations. A study background in business, marketing and/or finance is convenient, enthusiasm and an open mind are necessary!
You are normally required to take an English Proficiency Test.
Most European Universities recognise the IELTS test.Take IELTS test
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