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Entrepreneurship and Innovation in a Social Media Setting
Aarhus University
AU Summer University
| Application Deadline: | 15 March | ||
| Tuition Fee: | ≈ € 200 - ≈ € 1,512 (non-EEA) | ||
| Location: | Aarhus / Denmark / View location on map ▾ Hide location on map ▴ | ||
| Duration: | 26 days | Start Date: | July |
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| Education Variants: |
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| Credits (ECTS): | 10 | ||
| Languages: | English | ||
Location of Aarhus University
In this course we define innovation and entrepreneurship as adding new value to the surrounding world. Taking the course will enable you to initiate and complete such processes using your personal and professional competences as well as theories, methods and tools from the interdisciplinary field of innovation and entrepreneurship.
The core content of the course is: innovative and entrepreneurial processes, personal and professional competences, qualifying and defining problems, ideation (idea development), business models, working with stakeholders, presentation techniques and financing new initiatives.
During the 4 week long course you will be working intensively on a real-world challenge from the ever expanding IT-sphere. Course offered by Department of Aesthetic and Communication.
Level - Master
Date 30 July - 24 August
Lecturers
Claus Thrane, Aarhus University
VENUE DESCRIPTION
AU Summer University will take place on campus in the architecturally renowned yellow-brick buildings in the beautiful university park.
At the venue you will have access to a helpdesk and service centre. You find our Main Help Desk in the International Centre and the opening hours are 08.30-15.00 from Monday to Friday.
The International Centre is the central hub for all international and PhD activities at Aarhus University, and in the same building you find Dale's Café. Here you can buy sandwiches, coffee, snacks, and beers. With its informal lounge area this is the ideal place to relax and hang out with your fellow Summer University students.
Contents
By the end of the course, students will be evaluated based on their ability to:
* Explain, compare, and contrastthe presented theories of innovation and entrepreneurship.
* Demonstrate ability to disclose anomalies in a social media context and to reflect upon that process.
* Demonstrate ability to disclose and qualify opportunities in a social media context using the methods presented in the course and to reflect upon that process.
* Demonstrate ability to describe and reflect upon business models in an entrepreneurial process.
* Demonstrate ability to create and present a prototype in an entrepreneurial process.
Indhold
The central objective of this course is for the students to create value through an entrepreneurial work process with an explicit focus on social media tools and behaviour. The students will be trained to construct and act on their own opportunities for entrepreneurship and to see how their own disciplinary background and everyday practice can enable them in an entrepreneurial process to create value through collaboration in the context of social media.
Moreover, the course will provide students with both understanding of and practical experience with the methods that can be used in entrepreneurial processes. The course does not restrict itself to motivating and training the students to establish businesses of their own, but will also try to motivate and train students towards a broader form of enterprising behaviour. Students are taught the following:
* Knowledge on social media
* Insight into personal and professional competences.
* Ability to work productively in groups with various disciplinary backgrounds and competences.
* Ability to work efficiently with an opportunity.
* Ability to disclose opportunities from their own everyday practice and their own disciplinary backgrounds.
* Ability to identify and use potential users or buyers in an entrepreneurial process.
* Ability to pitch solutions and prototypes to potential buy-ins.
* Ability to identify and apply relevant business models.
IELTS
You are normally required to take an English Proficiency Test.
Most European Universities recognise the IELTS test.
Take testRequirements
Students coming as Free-movers/non-Partner students (EU and non-EU students who do not have a bilateral partnership agreement with Aarhus University) applying for AU Summer University courses must apply by using the online form attached to each individual course. Afterwards you must hand in the required documentation for your university studies. Please remark that all freemovers are obliged to pay participation fees where as tuition fees only apply to freemovers from countries outside the EU/EEA/Switzerland.
Requirements:
1. You are expected to have the same requirements that apply to regular students. Freemovers therefore need to provide documentation for their subject levels in applicable subjects. Mathemathics if applying for courses offered by the School of Business and Social Science. Mathematics, chemistry, and physics if applying for courses offered by Faculty of Science and Technology.
2. If you are applying for admission to AU Summer University courses at Master level, you must hold a relevant Bachelor's degree (Or as a minimum 180 ECTS in your study programme)
3. An English test as you are expected to have a high level of English proficiency
English language requirements - 'English B' and 'English A'
English language requirements for applicants with a non-Danish/Nordic entry qualification.
According to the Danish Ministry of Science's Order no. 181 on Admission to Danish Universities, and the Danish Ministry of Education’s Order no. 239 on Admission to Higher Education in Denmark (The Admission Order), all applicants must, as a minimum, document English language qualifications comparable to an "English B level" in the Danish upper secondary school (Gymnasium). A few courses require 'English A', which is one level higher than 'English B'.
English language qualifications can be documented as follows:
TOEFL:
English B – Test results of at least 560 (paper-based) or 83 (internet-based test)
English A – Test result of at least 600 (paper-based) or 100 (internet-based test)
IELTS:
English B – Test results with a minimum score of 6.5 points
English A – Test results with a minimum score of 7.0 points
Cambridge/Oxford:
English B – Certificate in Advanced English (CAE)
English A – Certificate of Proficiency (CPE)
CEFR validated English language course:
English B – C1 level
English A – C2 level
”Native speakers” with an English taught qualifying exam (including applicants from USA, Canada, Australia, New Zealand and Great Britain). Applicants from all other countries (including African and Asian countries, where the exam has been taught in English) must submit a test.
Danish/Nordisk entrance examination
With an English level the Danish Agency for International Education considers comparable to a Danish B/A level in English.
Additional Requirements
| Minimal degree required: | Bachelor's degree |
| Minimal amount of work experience | Not specified |
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