Internet & Social Media for Corporate and Marketing Communication

In this program we will address the major issues concerning how digital networks (pc-based and mobile) and social media are changing marketing and corporate communication, and therefore brand relationships and reputation management. We will do it through 12 evening distance learning sessions, plus 1 entire day in traditional classroom (optional, it can be substituted by access to the online presentations). Cases and field experiences will also be presented and discussed.

The online sessions will be partially lectures and partly interactive, using a virtual class on a distance learning platform.There will be interaction not only between the teacher and the individual course participants, but also student-to-student and at the entire class-level.
Some of the interactions will be real-time (using the distance learning platform), but there will also be asynchronous forum discussions at class level and group level.
All the online sessions will be recorded and available in the virtual class at any time during the course.
The participants will receive a certificate of attendance.

“Should we have a fan page on Facebook?”, “Should we use Twitter for promotions and customer service?”, “What can we do if somebody writes something bad about us in his blog?” …
Here are some of the questions communication and marketing managers deal with these days. In this program we will try to address the new interactive and participatory practices in social and mobile service platforms, in a more systematic framework of study of the changes that digital communication and networks are bringing to markets, firms, and businesses.