Corporate Branding & Design – (Certificate)

In our changing world public and private organizations make more and more effort to reach people and gain their attention. We live in a visual culture and the choice of very many media resources leads to zap behavior. The first impression is increasingly the decisive impression. Design is important to visualize the corporate personality. It is the base of a distinctive positioning among competitors on the market and helps acquiring the positive attention of consumers and other target groups through starting and maintaining a brand relationship.
Each student in this interactive course selects an organization of which the corporate branding and design will be working material for the course. Workshops will use this organization's visual expressions and collected background information. The selected organization can be large or small, known or unknown, public or private. It can be the organization where a student works, might want to work after graduation, or is otherwise interested in.