Sustainable Business – (Certificate)

Experience what it takes to do business successfully in a sustainable way. Focus on a series of Capita Selecta on Sustainability, zoom in on business life in Europe, and take your business competencies to the ultimate test: a real-life management game. This course takes place in Biella, Italy (first three weeks) and Utrecht, the Netherlands (last two weeks).
The course kicks off with a series of lectures offering various perspectives on sustainability, in themes like sustainable economics, architecture, politics, business, landscaping, tourism. Guest speakers professionally involved in these themes will provide students with a broad introduction of all the challenges and opportunities they have faced in the past and are still facing today.
After this introduction students focus on dealing with these themes in a business setting. The programme comprises two case studies. ‘Trust in textile’ focuses on the challenges the textile industry in Northern Italy faces with especially Asia taking over large parts of the production process. ‘Bulb Business’ focuses on the economical, social en geographical factors that favoured the highly successful flower industry in the Netherlands.
The last week of the course offers the real-life experience of a management game on marketing.