Short Courses in Marketing

Short Course in Strategic Management (GSM)

This program provides you with the analytical tools to formulate the most successful strategies for your organization and the management skills to implement them effectively.

Short Course in Banking and Financial Services

To work in a bank nowadays require a complete different set of skills and knowledge than in other industries. Banking, with its different areas from private banking to retail and corporate, is often described as a closed environment.

Short Course in Sustainable Mobility & Tourism Meets Marketing

From 23 July to 10 August 2012, BiTS hosts the fourth International Summer School in Iserlohn. We are proud to offer two innovative and future-oriented topics this year: Sustainable Mobility & Tourism meets Marketing.

Short Course in Youth, Media and Consumption

Aarhus University

Youth is a global market for products, services, and ideas. Youth is defined as the population aged between 15 and 24. The course aims to equip students to promote responsible and ethical marketing as well as communication to youth.

Short Course in Corporate Branding & Design

HU University of Applied Sciences Utrecht

Design is important to visualize the corporate personality. It is the base of a distinctive positioning among competitors on the market and helps acquiring the positive attention of consumers and other target groups through starting and maintaining a brand relationship.

Short Course in Programming IPhone Applications

Summer School Almere

Gain basic knowledge on how to program applications for iPhone.

Short Course in Summer Course: International Postgraduate Summer Academy, July 1-15 2012, PARIS

IÉSEG School of Management

From July 1st to 15th, 2012, IESEG School of Management will launch in Paris its 1st International Postgraduate Summer Academy in Global Business & Management, is a 2 week intense program with a special focus on Responsible Management. The programme is built for both graduate and postgraduate students and offers balanced mix of high level academic learning with extensive company participation. All content based courses are taught in English. • Earn 2 ECTS credit hours for each intensive academic course • Experience a balanced mix of high level academic learning with extensive company participation • Interact with top managers during company visits and presentations • Discover the European largest business district, where some of world’s most attractive employers bring innovative and responsible products and services • Enjoy local culture and socialize with peers from around the world in a highly international environment

Short Course in Sales Management (ECTS: 8)

University of Ljubljana

This course focuses on the core business activity of securing, developing, and maintaining long term relationships with profitable customers using personal selling. Learning the personal selling process and the unique challenges of managing the sales force are critical themes in the course. More specifically, the course will study the sales function of the firm from the perspective of (a) strategy-level decision makers, (b) sales managers, and (c) sales people. Knowledge Goals: • To have students learn and understand the personal selling process. • To have students learn the basic principles and concepts of managing a sales force in an international environment. • To increase the student’s awareness and knowledge of the critically important role of sales in the company’s marketing strategy. • To discuss the long-term benefits and challenges of a sales career. • To discuss the rapidly changing nature of the sales profession highlighting innovative tools and techniques leading companies are using today.

Short Course in IESEG International Summer Academy 1-30 July, 2012 Paris

IÉSEG School of Management

IESEG School of Management is running in Paris its 5th International Summer Academy preparing both undergraduate and graduate students coming from around the world with a different management tools. A unique opportunity to acquire critical business skills and study first hand international Business and Management approaches in one of the most fascinating cities in Europe. In July 2011 100 students with 26 different nationalities participated in this program and had greatly enjoyed learning in the IESEG multicultural environment.

Short Course in Social Networking Marketing Strategies

Aarhus University

This course introduces an analysis of contemporary Internet marketing strategies and consumer behaviors in relation to popular social networking sites such as Facebook and Twitter.

Short Course in The Marketing in You

SDA Bocconi School of Management

The most relevant current issues in marketing and the commercial world from the perspective of Senior Management. A collaboration between SDA Bocconi School of Management, ESADE Business School, and Goizueta Business School – Emory University, builds a "branding toolkit" to help executives address these challenges.

Short Course in Summer School

College of Economics and Management (VSEM)

The International Marketing Management course will provide its participants with the marketing knowledge and skills necessary to succeed in the rapidly changing global environment.