Business and economics are basically concerned with the management of scarce resources. The field deals with the conceptual ideas that are built from thorough research and is mainly concerned with translating those concepts into pragmatic business and professional contexts. Economical theories and empirical techniques fundamentally revolve around human decision making, hence have many direct applications in business, finance, along with non-monetary fields. As such, business programmes benefit from economical theories and deals with the ways to manage people so to organize and maintain collective productivity toward accomplishing particular goals (usually to generate revenue).
Programmes in business and economics provide students with theoretical and practical knowledge of various business, economics, finance, management, accounting and marketing subjects. In addition, awareness of the moral and ethical responsibilities of management is covered during studies as an increasingly important issue. Many programmes adopt a holistic approach to business challenges and issues, along with conventional discipline-based academic subjects. Studying business and economics allows students to develop individual leadership and personal capabilities. Students are provided an intellectual environment where they can improve their critical and innovative thinking capabilities.
The IDM Certificate in Email Marketing is a highly coveted professional marketing qualification recognised throughout the industry. Refreshed and updated, this syllabus is delivered by leading email marketing experts who will impart their insights and share their real-world experience of the technology, delivery methods, creativity and customer insight that is essential for successful email marketing.
Search marketing is now recognised as a crucial element in today’s wider marketing strategy. The IDM Certificate in Search Marketing goes beyond an introduction to the success factors for search marketing and explores the latest advanced optimisation techniques that will improve ROI and increase your value as the search strategy expert within your organisation.
Get professionally qualified as a social media marketing expert with the skills and knowledge that will set you apart in this competitive marketing discipline. Holders of the IDM Certificate in Social Media will have the ability and the know-how to create a robust business case for investment, and to set up the necessary organisational structures to confidently direct, manage and implement a social media marketing strategy that delivers measurable ROI.
The Brussels Summer School is centred on the theme of ‘Europe and the World’ which builds upon the academic strengths of the school. Within this context various sub-themes will be also covered, these include migration, the European Union’s (EU) relationship with emerging powers such as China, and the EU’s response to the global economic crisis.
The Amsterdam Summer School offers small-scale courses in a wide range of fields at an excellent research university, VU University Amsterdam. The creation of new ventures is one of the most important economic issues in these days, all over the world. The course New Venture Creation/Entrepreneurship will follow a sustainable entrepreneurship approach, in which all economic aspects, social aspects and ecological aspects of new ventures are dealt with. Spend your summer studying a challenging and interdisciplinary topic in the vibrant city of Amsterdam!
This program has been designed for management executives who need to acquire targeted skills, in particular specialists who want to broaden their knowledge of Human Resource Management.
This course will analyze traditional and emergent practices in marketing to the global consumer in the 21st Century with a focus on European and German marketing practices. Students will examine key marketing concepts such as key marketing principles, 4Ps,”going glocal”, primary and secondary research methods, Blue Ocean strategy, consumer behavior, target marketing, market segmentation, online and e-commerce marketing, branding and many other cross-cultural and intercultural world context with an emphasis on the European and German markets for a better understanding of the region.
Students completing the Initial Lean Supply Chain – Tactical course will learn how to apply lean concepts and tools across an organization to facilitate a cross-functional lean initiative.
Students completing the Initial Lean Supply Chain – Strategic course will learn how to apply lean strategies, lean principles, and best practices to synchronize the supply chain with upstream and downstream partners.
Sustainability Strategies course takes a corporate view of the sustainability world where students learn how to gain a competitive advantage while operating in the short and long term in a sustainable manner. Corporate sustainability strategies provides students with tools and vision to develop business approaches that create long-term social value (as opposed to stockholder, stakeholder, environmental or corporate social responsibility biases) by embracing opportunities and managing risks.
The focus of the Optimization Modeling of Economic Systems course will be on the theoretical and practical aspects of mathematical programming and on the formulation of mathematical models with a primary focus on optimization models. This is a hands-on model building course.
Students completing the Initial Lean Supply Chain – Leadership course will learn the organizational, leadership and human systems that are necessary to build a lean culture.