Business and economics are basically concerned with the management of scarce resources. The field deals with the conceptual ideas that are built from thorough research and is mainly concerned with translating those concepts into pragmatic business and professional contexts. Economical theories and empirical techniques fundamentally revolve around human decision making, hence have many direct applications in business, finance, along with non-monetary fields. As such, business programmes benefit from economical theories and deals with the ways to manage people so to organize and maintain collective productivity toward accomplishing particular goals (usually to generate revenue).
Programmes in business and economics provide students with theoretical and practical knowledge of various business, economics, finance, management, accounting and marketing subjects. In addition, awareness of the moral and ethical responsibilities of management is covered during studies as an increasingly important issue. Many programmes adopt a holistic approach to business challenges and issues, along with conventional discipline-based academic subjects. Studying business and economics allows students to develop individual leadership and personal capabilities. Students are provided an intellectual environment where they can improve their critical and innovative thinking capabilities.
Objectives: To gain insight into different preference valuation techniques and (pharmaco)economic evaluation methods. This module will address valuation of health states and pharmacoeconomic evaluation methods. Economic consideration play an important role in decision-making on medicines, e.g. for reimbursement purposes.
This module will address in more depth the challenges (rationale , emotional and logistical) of Risk communication that have been raised in previous modules.
Objectives: To learn about available methodologies for quantitative benefit/risk assessment, to gain insight in the strengths and weaknesses of these methodologies, and to apply these methodologies in practice. Decision making on medicines informed by quantitative benefit-risk assessment may differ depending on the perspective of the decision maker and the phase of drug development.
Objectives:To gain insight in the process of decision-making on medicines by different stakeholders and the application of quantitative benefit/risk assessment methods.
Experience what it takes to do business in Europe successfully. Focus on European economy, zoom in on business life and Europe, and take your business competences to the ultimate test: a real-life management game on strategic marketing, finance or entrepreneurship.
This course will cover the subject (International) Corporate Governance from different perspectives. This multidisciplinary approach includes aspects of economics, finance, law and regulations and ethics.
A three-week dive into European business life. Deal with intercultural differences in a business setting, and work on case studies in the Netherlands and Italy. The course European Business Skills offers theoretical background, but especially a practical approach to the skills needed in a European business setting.
INE PAN offers an exceptional MBA Program. It provides sound knowledge of fundamental principles of operational management, finance, marketing, strategic planning and human resource management. It also capitalizes on the experience and expertise of Central European scholars and practitioners in the analysis of emerging markets. We welcome applications from young managers, junior associates, deputy- and vice- directors of various units as well as those without much business experience (or with none whatsoever).
The main theme during the course will be how small and medium sized firms (SMEs) can create competitive advantage with the limited marketing resources they possess.
Design is important to visualize the corporate personality. It is the base of a distinctive positioning among competitors on the market and helps acquiring the positive attention of consumers and other target groups through starting and maintaining a brand relationship.
The course will focus on the construction of investment portfolios. For people who work in the financial world understanding the concepts of risk en return is very important. Pension funds, investment funds and individual investors need to consider such components in order to manage their risks properly.
The Pembroke-Kings Programme (PKP) offers an exceptional opportunity for outstanding undergraduates to experience Cambridge student life over eight weeks, the length of a regular University term. Living in Pembroke or Kings Colleges, students choose three courses from the forty-five on offer, including courses in the arts, social sciences, business and management, humanities and sciences.